/* V3 — PW Ecomm. Azul da marca (#194287), Poppins e os quadrados do logotipo como marcador de nível. */
:root {
  --pw:#194287;
  --pw-700:#143a78;
  --pw-900:#0d2552;
  --ink:#0f1f3a;
  --muted:#4f5f78;
  --line:#d9e2ef;
  --sky:#e9f0fb;
  --paper:#f5f8fc;
  --tint:#e8eff9;
  --header-h:75px;
  --on-blue:#ffffff;
  --on-blue-soft:#c9d9f3;
  --px-blue:#12a0ef;
  --px-red:#e83f17;
  --px-yellow:#fde002;
  --font:"Poppins",system-ui,-apple-system,"Segoe UI",sans-serif;
  --radius:8px;
}
* {box-sizing:border-box}
html {scroll-behavior:smooth}
body {margin:0;background:#fff;color:var(--ink);font:400 1rem/1.65 var(--font);-webkit-font-smoothing:antialiased;text-rendering:optimizeLegibility}
body.menu-open {overflow:hidden}
a {color:inherit;text-decoration:none}
img {display:block;max-width:100%;height:auto}
button,input,select {font:inherit}
h1,h2,h3,p {margin:0}
h1,h2,h3 {font-weight:700;letter-spacing:-.025em;line-height:1.15;text-wrap:balance}
p {text-wrap:pretty}
.nw {white-space:nowrap}
ol,ul {margin:0;padding:0;list-style:none}
.shell {width:min(1160px,calc(100% - 64px));margin-inline:auto}
.section {padding:80px 0}
section[id] {scroll-margin-top:84px}
.sr-only {position:absolute;width:1px;height:1px;padding:0;margin:-1px;overflow:hidden;clip:rect(0,0,0,0);white-space:nowrap;border:0}
.skip-link {position:fixed;left:1rem;top:-5rem;z-index:300;padding:.7rem 1rem;background:#fff;color:var(--pw);font-weight:600}
.skip-link:focus {top:1rem}
:focus-visible {outline:3px solid var(--px-blue);outline-offset:3px}

/* Marcador de seção */
.kicker {display:flex;align-items:center;gap:10px;margin-bottom:14px;color:var(--pw);font-size:.75rem;font-weight:600;letter-spacing:.08em;text-transform:uppercase}
.kicker::before {content:"";width:8px;height:8px;background:currentColor;flex:none}

/* Quadrados do logotipo: 1, 2 ou 3 conforme a faixa */
.level {display:inline-flex;gap:4px}
.level i {width:9px;height:9px;display:block}
.level i:nth-child(1) {background:var(--px-blue)}
.level i:nth-child(2) {background:var(--px-red)}
.level i:nth-child(3) {background:var(--px-yellow)}

/* Botões */
.button {display:inline-flex;align-items:center;justify-content:center;gap:10px;min-height:50px;padding:12px 22px;border:1.5px solid transparent;border-radius:6px;font-weight:600;font-size:.9375rem;line-height:1.3;cursor:pointer;transition:background .2s,border-color .2s,color .2s}
.button-light {background:#fff;color:var(--pw)}
.button-light:hover {background:var(--sky)}
.button-outline {border-color:rgba(255,255,255,.55);color:#fff}
.button-outline:hover {border-color:#fff;background:rgba(255,255,255,.08)}
.button-brand {background:var(--pw);color:#fff}
.button-brand:hover {background:var(--pw-700)}

/* Barra de preview e cabeçalho */
.site-header {position:sticky;top:0;z-index:100;background:#fff;border-bottom:1px solid var(--line)}
.nav-wrap {min-height:74px;display:flex;align-items:center;justify-content:space-between;gap:24px}
.brand {display:inline-flex;flex:none}
.brand img {width:150px}
.main-nav {display:flex;align-items:center;gap:28px;font-size:.9375rem;font-weight:500}
.main-nav>a:not(.nav-cta) {color:var(--pw)}
.main-nav>a:not(.nav-cta):hover {color:var(--pw-900);text-decoration:underline;text-underline-offset:6px;text-decoration-thickness:1.5px}
.nav-cta {padding:10px 18px;border-radius:6px;background:var(--pw);color:#fff;font-weight:600}
.nav-cta:hover {background:var(--pw-700)}
.menu-button {display:none;width:44px;height:44px;padding:11px;border:1px solid var(--line);border-radius:6px;background:transparent;color:var(--pw);cursor:pointer}
.menu-button>span:not(.sr-only) {display:block;height:2px;margin:4px 0;background:currentColor}

/* Hero */
.hero {background:var(--pw);color:#fff}
.hero-grid {display:grid;grid-template-columns:minmax(0,1.05fr) minmax(0,.95fr);gap:72px;align-items:end;padding:76px 0 64px}
.hero .kicker {color:var(--on-blue-soft)}
.hero .hero-title {max-width:19ch;font-size:clamp(1.875rem,2.6vw,2.375rem);font-weight:700;letter-spacing:-.025em;line-height:1.15;text-wrap:balance}
.hero h1.kicker {line-height:1.4}
.hero-lead {max-width:50ch;margin-top:20px;color:#d7e3f6;font-size:1rem;line-height:1.7}
.hero-actions {display:flex;flex-wrap:wrap;gap:12px;margin-top:32px}

.stair-label {margin-bottom:14px;color:var(--on-blue-soft);font-size:.8125rem;font-weight:500}
.stair-steps {display:grid;grid-template-columns:repeat(3,minmax(0,1fr));align-items:end;gap:10px;height:250px}
.step {display:flex;flex-direction:column;gap:6px;height:100%;padding:18px 18px 20px;border-radius:4px 4px 0 0;background:rgba(255,255,255,.12);color:#fff;transition:transform .3s,background .35s,color .35s}
.step-1 {height:46%}
.step-2 {height:72%}
.step .level {margin-bottom:8px}
.step strong {font-size:1.1875rem;line-height:1.15;letter-spacing:-.02em}
.step span:last-child {font-size:.875rem;line-height:1.4;color:var(--on-blue-soft);transition:color .35s}
.step:hover {background:rgba(255,255,255,.2);transform:translateY(-4px)}
.step.is-active {background:#fff;color:var(--pw)}
.step.is-active span:last-child {color:var(--muted)}
.stair-caption {display:none;margin-top:18px}
.js .stair-caption {display:block}
.stair-bars {display:grid;grid-template-columns:repeat(3,1fr);gap:6px;margin-bottom:14px}
.stair-bars span {height:3px;overflow:hidden;border-radius:2px;background:rgba(255,255,255,.22)}
.stair-bars i {display:block;width:0;height:100%;background:#fff}
.stair-bars [data-state="done"] i {width:100%}
.stair-bars [data-state="active"] i {animation:bar-fill 5s linear forwards}
.stair.is-paused .stair-bars [data-state="active"] i {animation-play-state:paused}
.stair.is-static .stair-bars [data-state="active"] i {animation:none;width:100%}
@keyframes bar-fill {to {width:100%}}
.stair-caption-label {color:var(--on-blue-soft);font-size:.75rem;font-weight:500;letter-spacing:.02em}
.stair-question {min-height:3.2em;margin-top:4px;font-size:1rem;font-weight:600;line-height:1.5;transition:opacity .25s,transform .25s}
.stair-question.is-swapping {opacity:0;transform:translateY(6px)}

.proof {display:grid;grid-template-columns:repeat(4,minmax(0,1fr));border-top:1px solid rgba(255,255,255,.2)}
.proof>div {display:grid;align-content:start;gap:4px;padding:20px 24px 26px}
.proof>div:first-child {padding-left:0}
.proof>div+div {border-left:1px solid rgba(255,255,255,.2)}
.proof strong {font-size:clamp(1.25rem,1.8vw,1.5rem);white-space:nowrap;line-height:1.1;letter-spacing:-.02em;font-variant-numeric:tabular-nums}
.proof .pending {font-size:1.125rem;font-weight:600;line-height:1.7;color:var(--on-blue-soft)}
.proof span {color:var(--on-blue-soft);font-size:.875rem}
.proof-note {padding:0 0 22px;color:#a9c2ec;font-size:.75rem}

/* Canais */
.channels {padding:22px 0 26px;background:#fff;color:var(--ink)}
.channels>p {margin-bottom:20px;text-align:center;color:var(--muted);font-size:.8125rem}
.marquee {overflow:hidden;mask-image:linear-gradient(90deg,transparent,#000 8%,#000 92%,transparent)}
.marquee-track {display:flex;width:max-content;animation:marquee 28s linear infinite}
.marquee:hover .marquee-track {animation-play-state:paused}
.marquee-list {display:flex;flex:none;min-width:100vw;align-items:center;justify-content:space-around;gap:56px;padding-right:56px}
.marquee-list img {flex:none;object-fit:contain}
.marquee-list img[alt="Amazon"] {width:105px;height:31px}
.marquee-list img[alt="Mercado Livre"] {width:92px;height:36px}
.marquee-list img[alt="Shein"] {width:126px;height:26px}
.marquee-list img[alt="Shopee"] {width:102px;height:32px}
.marquee-list img[alt="TikTok Shop"] {width:121px;height:27px}
.wordmark-magalu {font-size:1.5rem;font-weight:700;line-height:1;letter-spacing:-.02em;color:#0086ff}
.own-store {padding:7px 16px;border:1px solid var(--line);border-radius:999px;font-size:.875rem;font-weight:600;line-height:1.2;color:var(--pw);white-space:nowrap}
@keyframes marquee {to {transform:translateX(-50%)}}

/* Cabeçalho de seção */
.section-top {max-width:760px;margin-bottom:36px}
.section-top h2 {font-size:clamp(1.5rem,2.2vw,2rem)}
.section-top>p:not(.kicker) {max-width:62ch;margin-top:14px;color:var(--muted);font-size:.9375rem}
.section-top.split {display:grid;grid-template-columns:minmax(0,1.1fr) minmax(0,.9fr);gap:64px;align-items:end;max-width:none}
.section-top.split>p {margin:0 0 6px}

/* Faixas: monte o seu cenário */
.tiers {background:var(--tint)}
.planner {display:grid;grid-template-columns:minmax(0,.82fr) minmax(0,1.18fr);gap:48px;align-items:center}
.planner-side .section-top {margin-bottom:26px}
.planner-controls {display:none;gap:22px}
.js .planner-controls {display:grid}
.planner fieldset {margin:0;padding:0;border:0;min-width:0}
.planner legend {margin-bottom:10px;padding:0;color:var(--muted);font-size:.75rem;font-weight:600;letter-spacing:.08em;text-transform:uppercase}
.choice {position:relative;display:flex;align-items:center;gap:14px;cursor:pointer;border:1px solid var(--line);border-radius:var(--radius);background:#fff;transition:border-color .2s,background .25s,color .25s,box-shadow .25s}
.choice input {position:absolute;opacity:0;pointer-events:none}
.choice:hover {border-color:#9db6dd}
.choice:has(input:focus-visible) {outline:3px solid var(--px-blue);outline-offset:2px}
.choice-faixa {padding:12px 16px;margin-top:8px}
.choice-faixa .level {width:37px;flex:none}
.choice-faixa strong {display:block;font-size:.9375rem;line-height:1.3}
.choice-faixa small {display:block;color:var(--muted);font-size:.8125rem;transition:color .25s}
.choice-faixa:has(input:checked) {border-color:var(--pw);background:var(--pw);color:#fff;box-shadow:0 14px 24px -18px rgba(25,66,135,.9)}
.choice-faixa:has(input:checked) small {color:var(--on-blue-soft)}
.choice-row {display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:8px}
.choice-canal {justify-content:center;min-height:46px;padding:8px 6px;text-align:center;font-size:.875rem;font-weight:600;line-height:1.25}
.choice-canal:has(input:checked) {border-color:var(--pw);background:var(--pw);color:#fff}

.planner-result {display:grid;grid-template-columns:minmax(0,1fr);gap:22px;padding:30px 32px;border:1px solid var(--line);border-radius:10px;background:#fff;box-shadow:0 30px 60px -48px rgba(15,31,58,.55)}
.tier-panel+.tier-panel {margin-top:36px;padding-top:36px;border-top:1px solid var(--line)}
.js .tier-panel+.tier-panel {margin-top:0;padding-top:0;border-top:0}
.js .tier-panel:not(.is-active) {display:none}
.tier-panel.is-active {animation:panel-in .45s cubic-bezier(.2,.7,.2,1)}
@keyframes panel-in {from {opacity:0;transform:translateY(10px)}}
.tier-head {display:flex;flex-wrap:wrap;align-items:center;gap:10px 14px;margin-bottom:20px}
.tier-tag {padding:4px 10px;border-radius:4px;background:var(--sky);color:var(--pw);font-size:.75rem;font-weight:600;letter-spacing:.04em;text-transform:uppercase}
.tier-value {margin-left:auto;color:var(--muted);font-size:.875rem}
.tier-value strong {color:var(--pw);font-size:1.25rem;letter-spacing:-.02em}
.tier-panel h3 {max-width:28ch;font-size:clamp(1.25rem,1.7vw,1.4375rem);line-height:1.25;letter-spacing:-.025em}
.tier-panel>p:not([class]) {max-width:58ch;margin-top:12px;color:var(--muted);font-size:.9375rem}
.tier-list-title {margin-top:26px;font-size:.75rem;font-weight:600;letter-spacing:.08em;text-transform:uppercase;color:var(--pw)}
.tier-steps {display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:10px;margin-top:12px;counter-reset:passo}
.tier-steps li {counter-increment:passo;padding:14px 14px 16px;border-top:3px solid var(--pw);background:var(--paper);font-size:.9375rem;font-weight:600;line-height:1.4}
.tier-steps li::before {content:"0" counter(passo);display:block;margin-bottom:6px;color:var(--pw);font-size:.75rem;font-weight:700}
.tier-panel.is-active .tier-steps li {animation:panel-in .5s cubic-bezier(.2,.7,.2,1) both}
.tier-panel.is-active .tier-steps li:nth-child(2) {animation-delay:.08s}
.tier-panel.is-active .tier-steps li:nth-child(3) {animation-delay:.16s}
.channel-notes {padding:20px 24px;border-radius:var(--radius);background:var(--pw);color:#fff}
.channel-note {font-size:.9375rem;line-height:1.6}
.js .channel-note.is-active {display:grid;grid-template-columns:150px minmax(0,1fr);gap:4px 20px;align-items:baseline}
.channel-note strong {display:block;margin-bottom:4px;color:var(--on-blue-soft);font-size:.75rem;font-weight:600;letter-spacing:.08em;text-transform:uppercase}
.channel-note+.channel-note {margin-top:18px}
.js .channel-note+.channel-note {margin-top:0}
.js .channel-note:not(.is-active) {display:none}
.channel-note.is-active {animation:panel-in .4s cubic-bezier(.2,.7,.2,1)}
.planner-cta {display:flex;flex-wrap:wrap;align-items:center;gap:12px 22px}
.planner-cta>span {color:var(--muted);font-size:.875rem}

/* Crença */
.belief-grid {display:grid;grid-template-columns:minmax(0,1.25fr) minmax(0,.75fr);gap:72px;align-items:center}
.belief blockquote {margin:0}
.belief blockquote p {max-width:20ch;font-size:clamp(1.5rem,2.4vw,2.125rem);font-weight:700;line-height:1.18;letter-spacing:-.03em;color:var(--pw)}
.belief-body {max-width:56ch;margin-top:20px;color:var(--muted);font-size:1rem}
.not-for {padding:30px 32px;border-left:4px solid var(--pw);background:var(--paper)}
.not-for-title {margin-bottom:14px;font-weight:600}
.not-for li {position:relative;padding-left:22px;margin-top:10px;color:var(--muted);font-size:.9375rem}
.not-for li::before {content:"";position:absolute;left:0;top:.8em;width:10px;height:2px;background:var(--pw)}

/* O que fazemos */
.services {background:var(--pw);color:#fff}
.services .kicker {color:var(--on-blue-soft)}
.services .section-top h2 {max-width:22ch}
.services .section-top.split>p {color:#d7e3f6}
.service-list {border-bottom:1px solid rgba(255,255,255,.22)}
.service-list>li {display:grid;grid-template-columns:72px 170px minmax(0,1fr);gap:24px;align-items:baseline;padding:32px 0;border-top:1px solid rgba(255,255,255,.22)}
.service-num {font-size:1.625rem;font-weight:700;line-height:1;letter-spacing:-.04em;color:var(--on-blue-soft)}
.service-area {font-size:.8125rem;font-weight:600;letter-spacing:.08em;text-transform:uppercase;color:var(--on-blue-soft)}
.service-list h3 {font-size:1.25rem;letter-spacing:-.02em}
.service-list div>p:not(.service-last) {max-width:60ch;margin-top:10px;color:#d7e3f6;font-size:.9375rem}
.service-last {display:inline-block;margin-top:16px;padding:9px 14px;border-radius:4px;background:rgba(255,255,255,.12);font-size:.9375rem;font-weight:600}
.service-last span {margin:0 6px;color:var(--on-blue-soft)}
.services-note {margin-top:24px;color:var(--on-blue-soft);font-size:.875rem}

/* Método */
.method-line {display:grid;grid-template-columns:repeat(4,minmax(0,1fr));gap:28px}
.method-line li {position:relative;padding-top:26px;border-top:2px solid var(--line)}
.method-line li::before {content:"";position:absolute;left:0;top:-6px;width:10px;height:10px;background:var(--pw)}
.method-line span {font-size:.875rem;font-weight:700;color:var(--pw)}
.method-line h3 {margin:14px 0 8px;font-size:1.125rem}
.method-line p {color:var(--muted);font-size:.9375rem}
.method-quote {margin-top:44px;padding:28px 32px;border-left:4px solid var(--pw);background:#fff;color:var(--muted);font-size:1rem}
.method-quote strong {display:block;max-width:52ch;margin-top:8px;color:var(--ink);font-size:1.125rem;font-weight:600;line-height:1.45;letter-spacing:-.015em}

/* Tecnologia */
.tech {background:var(--pw-900);color:#fff}
.tech .kicker {color:var(--on-blue-soft)}
.tech-top {max-width:880px}
.tech-top h2 {font-size:clamp(1.6rem,2.4vw,2.125rem);line-height:1.2}
.tech-top>p:not(.kicker) {max-width:62ch;margin-top:16px;color:var(--on-blue-soft);font-size:.9375rem}
.tool-grid {display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:1px;margin-top:30px;border:1px solid rgba(255,255,255,.16);background:rgba(255,255,255,.16)}
.tool {display:flex;flex-direction:column;padding:26px 26px 28px;background:var(--pw-900);transition:background .25s}
.tool:hover {background:#112f66}
.tool-name {display:flex;align-items:center;gap:12px;font-size:.8125rem;font-weight:600;letter-spacing:.08em;text-transform:uppercase;color:#a9c2ec}
.tool-name span {display:inline-grid;place-items:center;width:30px;height:30px;border:1px solid rgba(255,255,255,.28);border-radius:4px;color:#fff;letter-spacing:0}
.tool h3 {max-width:25ch;margin:18px 0 10px;font-size:1.1875rem;font-weight:600;line-height:1.3;letter-spacing:-.02em}
.tool p:not(.tool-name) {max-width:44ch;color:var(--on-blue-soft);font-size:.9375rem}
.tech-outro {max-width:66ch;margin-top:24px;color:var(--on-blue-soft);font-size:.9375rem}

/* Ferramentas como gancho */
.tool-how {display:flex;flex-wrap:wrap;gap:10px 28px;margin-top:24px;color:var(--on-blue-soft);font-size:.875rem;font-weight:500}
.tool-how li {display:flex;align-items:center;gap:10px}
.tool-how span {display:grid;place-items:center;width:24px;height:24px;border-radius:4px;background:var(--px-yellow);color:var(--pw-900);font-size:.75rem;font-weight:700}
.tool {position:relative}
.tool::before {content:"";position:absolute;left:0;top:0;width:100%;height:3px;background:var(--px-yellow);transform:scaleX(0);transform-origin:left;transition:transform .35s ease}
.tool:hover::before,.tool:focus-within::before {transform:scaleX(1)}
.tool p:not(.tool-name) {margin-bottom:20px}
.tool-cta {display:inline-flex;align-items:center;justify-content:space-between;gap:12px;align-self:flex-start;margin-top:auto;padding:12px 18px;border-radius:6px;background:#fff;color:var(--pw);font-size:.9375rem;font-weight:600;transition:background .2s,gap .2s}
.tool-cta:hover {background:var(--sky);gap:18px}
.planner-alt {display:inline-block;padding:10px 0;color:var(--pw);font-size:.9375rem;font-weight:600;text-decoration:underline;text-underline-offset:4px}
.planner-alt:hover {color:var(--pw-700)}
.lead-context {display:flex;align-items:center;justify-content:space-between;gap:12px;margin-bottom:20px;padding:12px 14px;border-left:3px solid var(--pw);border-radius:4px;background:var(--sky)}
.lead-context[hidden] {display:none}
.lead-context p {display:grid;gap:2px}
.lead-context span {color:var(--muted);font-size:.75rem;font-weight:600;letter-spacing:.06em;text-transform:uppercase}
.lead-context strong {color:var(--pw);font-size:1rem}
.lead-context button {padding:0;border:0;background:none;color:var(--muted);font-size:.8125rem;text-decoration:underline;cursor:pointer}
.lead-context.is-new {animation:panel-in .45s cubic-bezier(.2,.7,.2,1)}

/* Clientes */
.clients {background:linear-gradient(155deg,var(--pw) 0%,#2b5ba6 100%);color:#fff}
.clients .kicker {color:var(--on-blue-soft)}
.clients .section-top.split>p {color:#d7e3f6}
.quote-grid {display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:20px;align-items:stretch}
.quote {position:relative;display:flex;flex-direction:column;gap:14px;margin:0;padding:26px 26px 22px;border-radius:14px;background:#fff;color:var(--ink);box-shadow:0 26px 40px -28px rgba(4,16,40,.65)}
.quote::before {content:"\201C";position:absolute;top:4px;right:20px;color:var(--sky);font-size:4.5rem;font-weight:700;line-height:1}
.stars {color:var(--pw);font-size:1.0625rem;letter-spacing:.12em;line-height:1}
.quote blockquote {margin:0}
.quote blockquote p {color:var(--ink);font-size:.9375rem;line-height:1.65}
.quote figcaption {display:grid;gap:2px;margin-top:auto;padding-top:14px;border-top:1px solid var(--line)}
.quote figcaption strong {font-size:.9375rem}
.quote figcaption span {color:var(--muted);font-size:.8125rem}
.videos {background:#fff}
.reel-row {display:grid;grid-template-columns:repeat(5,minmax(0,1fr));gap:14px}
.reel {container-type:inline-size;overflow:hidden;border:1px solid var(--line);border-radius:12px;background:#fff}
.reel iframe {display:block;width:100%;height:calc(100cqw + 286px);border:0}
.insta {display:flex;flex-wrap:wrap;align-items:center;justify-content:space-between;gap:16px 28px;margin-top:24px;padding:24px 28px;border-radius:var(--radius);background:var(--pw);color:#fff;transition:background .2s}
.insta:hover {background:var(--pw-700)}
.insta-text {display:grid;gap:2px}
.insta-text strong {font-size:1.0625rem}
.insta-text span {color:var(--on-blue-soft);font-size:.9375rem}
.insta-cta {padding-bottom:3px;border-bottom:1.5px solid #fff;font-weight:600}

/* Dúvidas */
.faq-grid {display:grid;grid-template-columns:minmax(0,.8fr) minmax(0,1.2fr);gap:80px;align-items:start}
.faq-grid>header {position:sticky;top:110px}
.faq-grid h2 {font-size:clamp(1.5rem,2.2vw,2rem)}
.faq-grid>header>p:not(.kicker) {margin-top:16px;color:var(--muted)}
.faq-list {border-top:1px solid var(--line)}
.faq-list details {border-bottom:1px solid var(--line)}
.faq-list summary {display:flex;align-items:center;justify-content:space-between;gap:20px;padding:18px 0;cursor:pointer;list-style:none;font-size:1rem;font-weight:600;line-height:1.45}
.faq-list summary::-webkit-details-marker {display:none}
.faq-list summary::after {content:"+";flex:none;width:28px;height:28px;display:grid;place-items:center;border:1px solid var(--line);border-radius:4px;color:var(--pw);font-weight:500;font-size:1.125rem;line-height:1}
.faq-list details[open] summary::after {content:"–";background:var(--pw);border-color:var(--pw);color:#fff}
.faq-list summary:hover {color:var(--pw)}
.faq-list details p {max-width:62ch;padding:0 48px 24px 0;color:var(--muted);font-size:.9375rem}

/* Contato */
.contact {padding:80px 0;background:var(--pw);color:#fff}
.contact .kicker {color:var(--on-blue-soft)}
.contact-grid {display:grid;grid-template-columns:minmax(0,1fr) minmax(0,1fr);gap:72px;align-items:start}
.contact h2 {max-width:18ch;font-size:clamp(1.6rem,2.4vw,2.125rem)}
.contact-steps {margin-top:34px}
.contact-steps li {display:flex;gap:14px;align-items:flex-start;margin-top:14px;color:#d7e3f6;font-size:.9375rem}
.contact-steps span {flex:none;display:grid;place-items:center;width:28px;height:28px;border-radius:4px;background:rgba(255,255,255,.14);color:#fff;font-size:.8125rem;font-weight:700}
.contact-card {padding:32px;border-radius:10px;background:#fff;color:var(--ink)}
.lead-form {display:grid;grid-template-columns:1fr 1fr;gap:14px}
.lead-form label {display:grid;gap:6px;font-size:.875rem;font-weight:600}
.lead-form .full {grid-column:1/-1}
.lead-form input,.lead-form select {width:100%;min-height:48px;padding:10px 12px;border:1px solid #b8cce8;border-radius:6px;background:#fff;color:var(--ink);font-size:1rem}
.lead-form input::placeholder {color:#8a97ab}
.lead-form input:focus,.lead-form select:focus {border-color:var(--pw);outline:2px solid rgba(25,66,135,.18);outline-offset:0}
.lead-form .button {margin-top:6px;min-height:54px}
.lead-form[hidden],.lead-result[hidden] {display:none}
.lead-hp {position:absolute;left:-9999px;width:1px;height:1px;overflow:hidden}
.lead-result .kicker {margin-bottom:10px;color:var(--pw)}
.lead-result h3 {font-size:1.375rem}
.lead-result>p:not(.kicker) {margin:8px 0 22px;color:var(--muted);font-size:.9375rem}
.lead-result .button {margin:0 8px 10px 0}
/* Botão secundário no cartão branco do agradecimento (o outline padrão é para fundo escuro). */
.lead-result .button-outline {border-color:var(--pw);color:var(--pw);background:#fff}
.lead-result .button-outline:hover {background:var(--sky)}
.lead-edit {display:block;margin-top:16px;padding:0;border:0;background:none;color:var(--pw);font-size:.875rem;font-weight:600;text-decoration:underline;text-underline-offset:3px;cursor:pointer}
.preview-note {margin-top:20px;padding-top:16px;border-top:1px solid var(--line);color:var(--muted);font-size:.8125rem;line-height:1.55}

/* Rodapé */
.site-footer {padding:60px 0 24px;background:var(--pw-900);color:#fff}
.footer-grid {display:grid;grid-template-columns:minmax(0,1.4fr) minmax(0,.8fr) minmax(0,.8fr);gap:56px}
.footer-brand img {width:180px}
.footer-brand p {max-width:38ch;margin-top:18px;color:var(--on-blue-soft);font-size:.9375rem}
.footer-grid>nav,.footer-grid>div:last-child {display:flex;flex-direction:column;align-items:flex-start;gap:9px;font-size:.9375rem}
.footer-grid strong {margin-bottom:4px}
.footer-grid a:not(.brand) {color:var(--on-blue-soft)}
.footer-grid a:not(.brand):hover {color:#fff;text-decoration:underline;text-underline-offset:4px}
.footer-bottom {display:flex;flex-wrap:wrap;justify-content:space-between;gap:8px 20px;margin-top:44px;padding-top:20px;border-top:1px solid rgba(255,255,255,.16);color:#a9c2ec;font-size:.8125rem}

/* Movimento (só com JavaScript ativo) */
.js [data-reveal] {opacity:0;transform:translateY(16px);transition:opacity .6s ease,transform .6s ease}
.js [data-reveal].visible {opacity:1;transform:none}
.js .step {animation:rise .7s cubic-bezier(.2,.7,.2,1) both}
.js .step-2 {animation-delay:.12s}
.js .step-3 {animation-delay:.24s}
@keyframes rise {from {opacity:0;transform:translateY(24px)}}

/* Grifos que se desenham quando entram na tela */
.hl {padding:0 .06em;background:linear-gradient(transparent 60%,#cfe0fa 60%,#cfe0fa 92%,transparent 92%) no-repeat 0 0/0% 100%;transition:background-size 1s cubic-bezier(.2,.7,.2,1) .25s;-webkit-box-decoration-break:clone;box-decoration-break:clone}
.hero .hl,.hl-dark {padding:0;background:linear-gradient(var(--px-yellow),var(--px-yellow)) no-repeat 0 90%/0% .1em}
.hl-dark {background-size:0% 2px}
.visible .hl {background-size:100% 100%}
.hero.visible .hl {background-size:100% .1em}
.visible .hl-dark {background-size:100% 2px}
.tech-top.visible .hl-dark {background-size:100% .1em}
html:not(.js) .hl {background-size:100% 100%}
html:not(.js) .hero .hl {background-size:100% .1em}
html:not(.js) .hl-dark {background-size:100% 2px}

/* Linha do método se preenche etapa por etapa */
.method-line li::before {z-index:1}
.method-line li::after {content:"";position:absolute;left:0;top:-2px;width:100%;height:2px;background:var(--pw)}
.js .method-line li::after {width:0;transition:width .7s ease}
.js .method-line li::before {background:var(--line);transition:background .3s ease}
.js .method-line.visible li::after {width:100%}
.js .method-line.visible li::before {background:var(--pw)}
.js .method-line li:nth-child(2)::after,.js .method-line li:nth-child(2)::before {transition-delay:.45s}
.js .method-line li:nth-child(3)::after,.js .method-line li:nth-child(3)::before {transition-delay:.9s}
.js .method-line li:nth-child(4)::after,.js .method-line li:nth-child(4)::before {transition-delay:1.35s}

/* Entrada em sequência */
.js [data-stagger]>* {opacity:0;transform:translateY(14px);transition:opacity .55s ease,transform .55s ease}
.js [data-stagger].visible>* {opacity:1;transform:none}

.site-header {transition:box-shadow .3s}
.site-header.is-scrolled {box-shadow:0 10px 24px -18px rgba(15,31,58,.45)}
.mobile-cta {display:none}

/* Blocos em azul-claro: método e dúvidas (linhas um pouco mais fortes nesse fundo) */
.method,.faq {background:var(--tint)}
.method .method-line li {border-top-color:#c6d5ea}
.js .method .method-line li::before {background:#c6d5ea}
.js .method .method-line.visible li::before {background:var(--pw)}
.faq .faq-list,.faq .faq-list details {border-color:#c6d5ea}
.faq .faq-list summary::after {border-color:#c6d5ea;background:#fff}

/* Seção do momento destacada no menu */
.main-nav>a.is-current {color:var(--pw-900);font-weight:600;text-decoration:underline;text-decoration-thickness:2px;text-underline-offset:8px;text-decoration-color:var(--pw)}

/* Computador: serviços em três cartões lado a lado */
@media (min-width:901px) {
  .service-list {display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:18px;border-bottom:0}
  .service-list>li {display:grid;grid-template-columns:auto minmax(0,1fr);align-content:start;gap:14px 14px;padding:26px 26px 28px;border:1px solid rgba(255,255,255,.22);border-radius:var(--radius);background:rgba(255,255,255,.05)}
  .service-list .service-num {font-size:1.375rem}
  .service-list .service-area {align-self:center}
  .service-list>li>div {grid-column:1/-1}
  .service-last {font-size:.875rem}
}

/* Computador largo: as quatro ferramentas numa linha */
@media (min-width:1180px) {
  .tool-grid {grid-template-columns:repeat(4,minmax(0,1fr))}
  .tool h3 {font-size:1.125rem}
  .tool-cta {align-self:stretch;padding:11px 14px;font-size:.875rem}
  .tool-cta .cta-long {display:none}
}

/* Computador: título e texto de abertura das ferramentas lado a lado */
@media (min-width:1024px) {
  .tech-top {display:grid;grid-template-columns:minmax(0,1.2fr) minmax(0,.8fr);column-gap:56px;align-items:end;max-width:none}
  .tech-top .kicker,.tech-top h2 {grid-column:1}
  .tech-top>p:not(.kicker) {grid-column:2;grid-row:2;margin:0 0 4px}
}

/* Computador: cada assunto ocupa uma tela e a rolagem encaixa no começo do bloco */
@media (min-width:1024px) and (min-height:640px) {
  html {scroll-snap-type:y proximity;scroll-padding-top:var(--header-h)}
  section[id] {scroll-margin-top:0}
  .screen {min-height:min(calc(100vh - var(--header-h)),860px);display:flex;flex-direction:column;justify-content:center;scroll-snap-align:start}
  .section.screen,.contact.screen {padding:56px 0}
  .section.band {padding:72px 0}
  .hero.screen {justify-content:flex-start}
  .hero.screen .hero-grid {margin-top:auto;padding:44px 0 36px}
  .hero.screen .proof {margin-bottom:auto}
}
/* Notebooks com tela mais baixa: menos espaço para cada bloco caber inteiro */
@media (min-width:1024px) and (min-height:640px) and (max-height:820px) {
  .section.screen,.contact.screen {padding:36px 0}
  .hero.screen .hero-grid {padding:26px 0 22px}
  .stair-steps {height:200px}
  .step {padding:14px 14px 16px}
  .stair-caption {margin-top:12px}
  .stair-bars {margin-bottom:10px}
  .proof>div {padding:14px 24px 16px}
  .channels {padding:14px 0 16px}
  .channels>p {margin-bottom:10px}
  .hero-actions {margin-top:24px}
  .tech-top>p:not(.kicker) {margin-top:10px}
  .tool-how {margin-top:16px}
  .tool-grid {margin-top:20px}
  .tool {padding:20px 22px 22px}
  .tool h3 {margin:12px 0 8px}
  .tool p:not(.tool-name) {margin-bottom:14px}
  .tech-outro {margin-top:14px}
  .planner-side .section-top {margin-bottom:18px}
  .planner-result {padding:24px 28px;gap:18px}
}
@media (max-width:1180px) {
  .step {padding:16px 14px 18px}
  .step strong {font-size:1.1875rem}
  .step span:last-child {font-size:.8125rem}
}
@media (max-width:1100px) {
  .reel-row {display:flex;gap:12px;overflow-x:auto;scroll-snap-type:x mandatory;padding-bottom:8px}
  .reel {flex:0 0 260px;scroll-snap-align:start}
}
@media (max-width:1050px) {
  .main-nav {gap:18px;font-size:.875rem}
  .hero-grid {gap:48px}
  .service-list>li {grid-template-columns:56px 140px minmax(0,1fr)}
  .faq-grid,.contact-grid {gap:48px}
}
@media (max-width:900px) {
  .section,.contact {padding:72px 0}
  .proof strong {white-space:normal}
  .proof {grid-template-columns:repeat(2,minmax(0,1fr))}
  .proof>div:nth-child(3) {padding-left:0;border-left:0}
  .proof>div:nth-child(n+3) {border-top:1px solid rgba(255,255,255,.2)}
  .menu-button {display:block}
  .main-nav {position:absolute;top:100%;left:0;right:0;display:grid;gap:0;padding:8px 32px 24px;background:#fff;border-bottom:1px solid var(--line);box-shadow:0 22px 30px -20px rgba(15,31,58,.35);font-size:1rem;opacity:0;visibility:hidden;transform:translateY(-8px);transition:opacity .2s,visibility .2s,transform .2s}
  .main-nav.open {opacity:1;visibility:visible;transform:none}
  .main-nav>a:not(.nav-cta) {padding:14px 0;border-bottom:1px solid var(--line)}
  .nav-cta {justify-self:start;margin-top:18px}
  .hero-grid {grid-template-columns:1fr;gap:44px;padding:56px 0 48px}
  .hero .hero-title {max-width:22ch}
  .stair {max-width:600px}
  .stair-steps {height:280px}
  .planner {grid-template-columns:1fr}
  .planner-controls {position:static}
  .js .mobile-cta {position:fixed;left:16px;right:16px;bottom:14px;z-index:90;display:flex;align-items:center;justify-content:center;gap:10px;min-height:52px;border:1px solid rgba(255,255,255,.3);border-radius:8px;background:var(--pw);color:#fff;font-weight:600;box-shadow:0 14px 30px -12px rgba(4,16,40,.65);transform:translateY(160%);transition:transform .35s cubic-bezier(.2,.7,.2,1)}
  .js .mobile-cta.is-visible {transform:none}
  .belief-grid,.faq-grid,.contact-grid,.section-top.split {grid-template-columns:1fr}
  .section-top.split {gap:16px}
  .faq-grid>header {position:static}
  .service-list>li {grid-template-columns:48px minmax(0,1fr);gap:6px 18px}
  .service-list .service-area {grid-column:2}
  .service-list>li>div {grid-column:2}
  .method-line {grid-template-columns:1fr 1fr;gap:36px 28px}
  .quote-grid {grid-template-columns:1fr}
  .reel-row {display:flex;gap:12px;overflow-x:auto;scroll-snap-type:x mandatory;padding-bottom:8px}
  .reel {flex:0 0 260px;scroll-snap-align:start}
  .footer-grid {grid-template-columns:1fr 1fr;gap:36px}
  .footer-brand {grid-column:1/-1}
}
@media (max-width:640px) {
  .shell {width:calc(100% - 32px)}
  .section,.contact {padding:60px 0}
  .main-nav {padding-inline:16px}
  .nav-wrap {min-height:66px}
  .brand img {width:128px}
  .hero-grid {padding:44px 0 40px;gap:36px}
  .hero .hero-title {font-size:1.875rem}
  .hero-lead {font-size:1rem}
  .hero-actions .button {flex:1 1 100%}
  .stair-steps {grid-template-columns:1fr;height:auto;gap:8px}
  .step {display:grid;grid-template-columns:auto 1fr;align-items:center;gap:4px 12px;height:auto;padding:14px 16px;border-radius:4px}
  .step-1 {width:74%}
  .step-2 {width:87%}
  .step .level {grid-row:1/3;margin:0;width:37px}
  .step strong {font-size:1.125rem}
  .step span:last-child {font-size:.8125rem}
  .proof {grid-template-columns:1fr}
  .proof>div,.proof>div:first-child {padding:14px 0}
  .proof>div+div {border-left:0;border-top:1px solid rgba(255,255,255,.2)}
  .proof strong {font-size:1.625rem}
  .marquee-list {gap:36px;padding-right:36px}
  .marquee-list img[alt="Amazon"] {width:88px;height:26px}
  .marquee-list img[alt="Mercado Livre"] {width:76px;height:30px}
  .marquee-list img[alt="Shein"] {width:105px;height:22px}
  .marquee-list img[alt="Shopee"] {width:85px;height:27px}
  .marquee-list img[alt="TikTok Shop"] {width:101px;height:23px}
  .wordmark-magalu {font-size:1.25rem}
  .section-top {margin-bottom:34px}
  .planner-result {grid-template-columns:1fr;padding:24px 20px;gap:22px}
  .tier-value {margin-left:0;width:100%}
  .tier-steps {grid-template-columns:1fr;gap:8px}
  .tier-steps li {display:flex;align-items:baseline;gap:12px;padding:12px 14px}
  .tier-steps li::before {margin:0}
  .channel-notes {padding:18px 20px}
  .js .channel-note.is-active {grid-template-columns:1fr}
  .choice-canal {font-size:.8125rem}
  .planner {gap:16px}
  .planner-controls {gap:18px}
  .planner fieldset:first-child {display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:8px}
  .planner fieldset:first-child legend {grid-column:1/-1;float:left;width:100%}
  .choice-faixa {flex-direction:column;align-items:flex-start;gap:8px;margin:0;padding:12px 10px}
  .choice-faixa .level {width:auto}
  .choice-faixa strong {font-size:.9375rem;white-space:nowrap}
  .choice-faixa small {display:none}
  .planner-cta .button {width:100%}
  .planner-cta {justify-content:center;text-align:center}
  .site-footer {padding-bottom:90px}
  .not-for {padding:24px 22px}
  .belief-grid {gap:36px}
  .service-list>li {grid-template-columns:1fr;padding:26px 0}
  .service-list .service-area,.service-list>li>div {grid-column:auto}
  .service-num {font-size:1.5rem}
  .service-list h3 {font-size:1.3125rem}
  .method-line {grid-template-columns:1fr;gap:0}
  .method-line li {display:grid;grid-template-columns:34px minmax(0,1fr);column-gap:10px;padding:0 0 22px 20px;border-top:0;border-left:2px solid var(--line)}
  .method-line li:last-child {padding-bottom:0}
  .method-line li::before {left:-6px;top:4px}
  .method-line li::after {left:-2px;top:0;width:2px;height:100%}
  .js .method-line li::after {width:2px;height:0;transition:height .6s ease}
  .js .method-line.visible li::after {width:2px;height:100%}
  .method-line span {grid-row:1/3;padding-top:2px}
  .method-line h3 {margin:0 0 4px;font-size:1.125rem}
  .method-quote {margin-top:44px;padding:24px 22px}
  .method-quote strong {font-size:1.125rem}
  .tool-grid {grid-template-columns:1fr;gap:12px;margin-top:30px;border:0;background:none}
  .tool {padding:22px 20px 22px;border:1px solid rgba(255,255,255,.18);border-radius:var(--radius)}
  .tool p:not(.tool-name) {margin-bottom:18px}
  .tool h3 {margin:16px 0 10px;font-size:1.1875rem}
  .tool-cta {align-self:stretch;padding:12px 14px;font-size:.875rem}
  .tool-how {gap:8px;margin-top:26px}
  .insta {padding:20px 22px}
  .reel-row {margin-inline:-16px;padding-inline:16px;scroll-padding-inline:16px}
  .reel {flex-basis:240px}
  .faq-list summary {font-size:1rem}
  .faq-list details p {padding-right:0}
  .contact-card {padding:24px 20px}
  .lead-form {grid-template-columns:1fr}
  .footer-grid {grid-template-columns:1fr;gap:28px}
  .footer-grid>nav,.footer-grid>div:last-child {gap:0}
  .footer-grid a:not(.brand) {padding:9px 0}
  .footer-bottom {flex-direction:column}
}
@media (max-width:370px) {
  .tool-cta .cta-long {display:none}
  .planner-cta .button {padding-inline:14px;font-size:.875rem}
  .choice-faixa {padding:12px 8px}
  .choice-faixa strong {font-size:.8125rem}
  .choice-canal {padding:8px 4px;font-size:.75rem}
}
@media (prefers-reduced-motion:reduce) {
  *,*::before,*::after {scroll-behavior:auto!important;animation:none!important;transition-duration:.01ms!important}
  .js [data-reveal] {opacity:1;transform:none}
}

/* WordPress: barra de administração (só aparece para quem está logado) */
.admin-bar .site-header {top:32px}
@media (max-width:782px) {
  .admin-bar .site-header {top:46px}
}
@media (max-width:600px) {
  .admin-bar .site-header {top:0}
}